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Economic Development Office

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TREN EVENT—Innovating and stimulating your small business: understanding new market growth approaches

Thursday, September 18, 2008
7:15 AM to 8:30 AM
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Location: Richland Community Center

Departing from its regular Tuesday schedule, the Three River's Entrepreneur Network presents its September topic: "Innovating and stimulating your small business: understanding new market growth approaches." The presentation will illustrate new ways to think about growth, demonstrated through a series of case studies from the speaker's work with a wide range of companies, from small start-ups, to Fortune 500s. Whether you want to grow your markets through new products, services, a technology introduction, or through greater penetration of your brand, there are new ways to innovate and stimulate enabling you to capture the growth you are seeking.

This event's speaker, Dr. Pamela Henderson, is CEO of NewEdge-an innovation consultancy specializing in marketing applications. Henderson will share her approaches to gathering market insight for new technologies in national laboratory and small business settings.

What You'll Learn

  • Learn how new opportunities can be found, visualized, and acted on
  • See examples of how competitive and opportunity landscapes are used to determine winning go-to-market strategies
  • Learn to find new opportunities for strategies and growth
  • Develop branding and communication strategies that engage new audiences in new ways.

Who Should Attend

  • Small business owners
  • Chief technology officers
  • Marketing executives
  • New product development managers

Registration

There is no charge to attend. You must pre-register by Tuesday, September 16 to attend.  Space is limited, so register early. A continental breakfast will be provided.

To register, please e-mail: edo@pnl.gov or call Alice Ettesvold at (509) 375-2068 with the following information for each attendee: name, company/organization affiliation, phone number, and e-mail.

Note: Room capacity is limited. Preference is given to technology-based businesses and economic development professionals.

For More Information

Alice Ettesvold

(509) 375-2068

About the Speaker

Dr. Pamela W. Henderson, Ph.D., CEO NewEdge + The Brewery

Dr. Pamela Henderson is CEO of NewEdge + The Brewery, an end-to-end innovation consultancy specializing in breakthrough innovation through the blending of disruptive market insight, strategic development and award-winning design execution.

Dr. Henderson received a PhD in business strategy at University of Texas at Austin and served on the faculty at Carnegie Mellon and Washington State University. She developed new approaches to gathering market insight for new technologies while working with the National Laboratory system in 1996. Her work has been recognized in Harvard Business Review, Wall Street Journal, on CNBC and in other publications and books as well.

Register for this event here!

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