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New alliance to bolster Washington's digital media industry

February 01, 1994 Share This!

RICHLAND, Wash. – Kids love digital media -- the combination of text, video and sound -- especially when it's used to create more graphic Nintendo games. But Donkey Kong players are not the only lovers of digital media - scientists and educators like it too.

Although digital media is known mainly for its use in video games and movie animation, it also is extremely valuable for demonstrating science in an easy to understand format. And researchers at the U.S. Department of Energy's Pacific Northwest Laboratory are using their knowledge of scientific applications of digital media to help position Washington state as one of the world's top suppliers of digital media goods and services.

PNL has joined 17 other private and public businesses to found the Washington Software Association's Digital Media Alliance. The alliance will serve as a bridge to facilitate partnerships, cooperation and interaction among converging digital media industry sectors, including computing, telecommunications, consumer electronics, publishing, entertainment, education and research.

The alliance also will promote the creation and growth of a statewide digital information society to serve as a magnet to attract investors and digital media businesses to the Northwest and to expand Washington's digital media industry into the Pacific Rim.

"PNL's role in the alliance is to show educators, businesses and organizations how text, video and sound can be brought together to improve scientific research and education," PNL's DMA representative Jan Lewis said.

To accomplish this, PNL will work with educators and others to demonstrate how the Lab uses digital media technology in research and development. PNL also will work with other DMA members to promote and teach students that digital media is not only for games and animation, but it is extremely valuable for generating scientific models and presenting scientific information in a simple and understandable format.

Founding members of the DMA include: Center for Multimedia, Continuum Productions Corp., Integra TRAK Inc., Interactive Catalog Corp., Lone Wolf Corp., Medio Multimedia Inc., Microsoft Corp., Pacific Interactive Inc., Perfect Studios, PhotoDisc Inc., Pinnacle Publishing Inc., PNL, Sigma, Splash Studios Inc., Starwave Corporation, Times Information Services, Wall Data Inc. and Watts Silverstein & Associates.

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Interdisciplinary teams at Pacific Northwest National Laboratory address many of America's most pressing issues in energy, the environment and national security through advances in basic and applied science. Founded in 1965, PNNL employs 4,300 staff and has an annual budget of about $950 million. It is managed by Battelle for the U.S. Department of Energy’s Office of Science. As the single largest supporter of basic research in the physical sciences in the United States, the Office of Science is working to address some of the most pressing challenges of our time. For more information on PNNL, visit the PNNL News Center, or follow PNNL on Facebook, Google+, LinkedIn and Twitter.

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