Tri-Cities Tech Business Update
How to Successfully Explain Your Start-Up
Meet Alex, he's a start-up founder with a technical background. For the past year, he and his team have been refining their product and recently decided to start talking about it publicly. But something was wrong. Each time Alex explained it, people seemed to tune out. How would this ever be successful if he couldn't get people interested in his product? Alex's problem was not design, engineering, funding, or marketing - it was explanation. In order to help pitch your start-up idea, try these tips, like focusing on empathy, building context, or telling a simple story. Read more...
