BEGIN:VCALENDAR
CALSCALE:GREGORIAN
VERSION:1.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART: 20120713T150000Z
DTEND: 20120714T160000Z
LOCATION;ENCODING=QUOTED-PRINTABLE:
SUMMARY;ENCODING=QUOTED-PRINTABLE:25th Industry Growth Forum application deadline
END:VEVENT
END:VCALENDAR